The Right Binding Helps Books Sell More
The cover of a book often shapes first impressions, but the binding is just as important. For self-publishers, choosing between hardcover, paperback, and spiral binding is crucial as it influences perceptions of quality and usability. Having a choice in bindings is one reason to go with traditional printing and book fulfillment over print-on-demand. Hardcover editions typically command higher prices than paperbacks, while spiral binding is excellent for manuals, cookbooks, or any book readers may wish to keep open. Nowadays, spiral bindings are made from durable plastic and come in various colors.
For decades, traditional publishers have launched books in hardcover before transitioning to paperback formats. This approach starts with a limited release of higher-margin casebound copies, gradually expanding to more affordable softcover versions. Leveraging online booksellers and distributors creates additional retail opportunities over time. Self-publishers can adopt similar methods or develop unique strategies of their own. Maximizing earnings from a book requires careful placement in appropriate retail channels and a solid sales and marketing plan.
Additionally, eBook and audiobook formats can also be released alongside print versions. Books are vying for attention in a saturated market, highlighting the importance of standing out and providing something more valuable than the competition—whether it's superior information in nonfiction or a more captivating narrative in fiction. When deciding on binding, ensure it visually complements your book's overall aesthetic. The complete package should entice readers to pick it up and delve into its contents, meaning you'll need an eye-catching title, a well-designed cover, and the correct binding.
Many first-time self-published authors opt for print-on-demand services, which might limit binding options like spiral. If this is important for your book, think carefully before deciding and looking for other possibilities. You may find printers with low minimum order requirements that can handle book fulfillment, allowing you to choose the ideal binding for your needs. It's also smart to benchmark your genre and analyze competitors' actions to inform your decision. Being unique and standing out is great, but you want to fit your genre's norms to increase your chances of success.